Mapping Alien Planets to Launch Gamers into the Future.
To give rabid fans a peek at Destiny's alien planets we tapped into Google Street View and made it possible to experience this futuristic universe the same way you would explore nearby cities. Our "Destiny Planet View" experience attracted over one million unique visitors in less than a week and helped prime one of the most successful launches in Activision's history.
Building Future Legends
Activision’s newest video game franchise was huge and ambitious and needed an epic launch campaign to match. We started by wrapping Times Square in Destiny’s alien worlds and followed up with a planet hopping trailer directed by sci-fi aficionado Joseph Kosinski.