Fuck off, I'm helping.

Esquire asked 72andSunny to create a campaign encouraging adult men to mentor young men. The problem is mentorship has baggage, an earnest worthiness that leaves men who want to donate their time feeling under-qualified and unworthy. ā€œF*ck Off, Iā€™m Helping!ā€ smacks that old stance upside down and gives men license to have fun and potentially change a life in doing so.

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