Proving a Make Believe Anniversary Is Worth Celebrating.
It would be a lie to say people are excited about their anniversary with Facebook, but from the brand’s perspective celebrating our journey together is a beautiful thing. After all we are nothing without our people. In order to say a proper thank you to each individual, from a community of billions, we created a stunning system of numbers that paid homage to their special day with a strong sense of style. These dope digits were just the beginning of a branded world where users could travel through time and space to be reminded of a few things they love about Facebook.