No budget wasn't a problem. Instead of traditional media we utilized the coasters the brewery was already distributing to speak to our audience. Three different mini-campaigns took different approaches to make the organic beer connoisseur smile with every sip.
"Boldly Organic" demanded attention amongst it's hippy peers.
"NorCal Native" spoke the local language.
Words on Tap
And "Words on Tap" gave drinkers something to think on while they got their drink on.