Boldly Organic

No budget wasn't a problem. Instead of traditional media we utilized the coasters the brewery was already distributing to speak to our audience. Three different mini-campaigns took different approaches to make the organic beer connoisseur smile with every sip.
"Boldly Organic" demanded attention amongst it's hippy peers.

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NorCal Native

"NorCal Native" spoke the local language. 

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Words on Tap

And "Words on Tap" gave drinkers something to think on while they got their drink on.

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