Claiming the Creative Capital of the World.
Together with Mayor Garcetti we developed a brand to celebrate LA’s dynamic creators, brands and manufacturers, while also raising money to support creative endeavors in underserved communities around the city. Our launch campaign was held together by a dynamic design system built as an invitation for creative expression. One that came to life when filled with the people, places, and things that define Los Angeles today.
Building a Platform to Support LA Creators.
LA Original is the brand platform we developed for selling LA-branded products across a range of lifestyle categories. 100% of proceeds support our city’s makers, both current collaborators in the program and local creatives who will define our future.