Claiming the Creative Capital of the World.
We collaborated with Mayor Garcetti to give Los Angeles an official symbol to reflect its modern creative identity.
Together we developed a program and a brand that celebrates our city’s dynamic creators, brands and manufacturers, while raising money to support creative entrepreneurs in underserved communities. Everything was held together by a dynamic design system built as an invitation for creative expression, one that came to life when filled with the people, places, and things that define LA today.
Building a Platform to Support LA Creators.
LA Original is the brand platform we developed for selling LA-branded products across a range of lifestyle categories. 100% of proceeds support our city’s makers, both current collaborators in the program and local creatives who will define our future.