Space To Create
LA never had an official symbol to reflects its diverse modern identity.
Our dynamic design system was built to be an invitation for creative expression that comes to life when filled with the people, places, and things that define LA today.
Claiming the Creative Capital of the World.
We collaborated with Mayor Garcetti and The Mayor's Fund for Los Angeles to stake LA’s claim as the world’s creative capital. Together we developed a program and a brand that celebrates our city’s dynamic creators, brands and manufacturers, while raising money to support creative entrepreneurs in underserved communities.
A Platform to Support LA Creators.
LA Original is the brand platform we developed for selling LA-branded products across a range of lifestyle categories. 100% of proceeds support our city’s makers, both current collaborators in the program and local creatives who will define our future.