Reimagining a Holiday Classic with the Toycracker.
After a pretty divisive 2016 it seemed more important than ever to find a way to bring families together. So we reimagined the classic Nutracker tale for a new generation and created a mini-musical full of original music. Osacar-winner Benj Pasek helped us craft our lyrical journey. America’s favorite parental duo, John Legend and Chrissy Teigan starred. And The Toycracker premiered on ABC during the first-ever network airing of Disney’s Frozen.
Getting Families Through the Biggest Production of the Year.
For families across the country the holidays are one big production. To mirror this journey we put on our very own production following families’ preparation rituals. Our story tapped into the imagination of our kid Director, Marisol, and together with a cast and crew of toys they do their best to make the holidays spectacular for all with their mini-musical: The Toycracker.
Reporting Live from the Red Carpet.
The holidays are jam-packed with promotions from every retailer. To stand out from the rest we invented Ginger Breadington - part showman, part salesman, all cookie - to deliver the freshest deals live from the red carpet of our big event.