Defining a Tribe with Color.

When Teva wanted to tell their tribe what this soulful brand born on the Colorado River was all about, it seemed necessary to tap into their own creative community. We worked with fifteen different artists and fans, who each created their own expression of the brand's tagline using hand-illustrated typography. Across the campaign we were able to create a true reflection of the self expression we saw everyday on rivers, trails and mountain tops across the country.

 

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