Proving Real Power Comes from Within.

For a battery brand the power within is everything.
The story of Seattle Seahawks deaf fullback Derrick Coleman showed the world just how amazing that strength could be. 

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Trusted Every Sunday.

It takes 480 Duracell batteries to power each NFL game. From first snap to the last tackle, black and copper make the moments that make us love the game possible. We brought fans right onto the field from two colliding perspectives to show them just how critical that power is.