Rethinking "We Want You"

The US Army asked us to reimagine their recruiting approach. We handed them a 15,000 sq. ft. facility with an entertainment skin and an educational core that we called The Army Experience Center. My role on the project included everything from development of interactive educational tools to the interior design itself. 


Turning A City Into A Learning Experience  

We covered the city with contextual facts you could learn at the AEC.


Case Study Film